Demostack brand identity

The Demostack homepage

The cloud-based design tool Demostack was developed for the Sales, Marketing and Partnership Managers of SaaS companies to set up, control, and maintain a product demo environment – without code and without having to annoy developers.

The San Francisco-based startup says: “Great demos create a connection between people and products. They help your customers imagine how your product works and what makes them successful.” And that puts Demostack and its website in the same role as potential subscribers. Accordingly, the animation, text and typography work together in a sophisticated way on demostack.com.

The headlines are set in the refreshing serif family Orbikular by Mark Bloom (CoType), the explanations and sub-headlines in the very legible Pangea Text and Pangea by Christoph Koeberlin (Fontwerk).