Good Bacteria

Designed by Landscape, the identity for microbial nutrient brand Good Bacteria centres around the brand's unique four-week rotating synbiotic system, using bold colour, organic illustration, and distinctive marbled patterns to communicate bacterial diversity and gut health. The packaging is designed to makes the weekly cycle (“a 3-in-1 probiotic system that changes weekly”) easy to navigate while differentiating the brand from the clinical aesthetics typical of the supplements market. The resulting identity extends across packaging, ecommerce, and marketing, helping establish a memorable visual presence that has supported the company's growth, including raising an additional $3.1 million in funding. The brand uses Tomato Grotesk across its website and physical branding. The logotype is custom.