WhereverSim

From its startup roots in 2002, WhereverSIM (Germany) has grown exponentially and now holds bold ambitions to become the market leader in its category.

HYPERFOCUS completed a full rebrand in 2025, starting with the development of their brand strategy to help redefine their mission and sharpen their positioning. Their goal was to create a brand that breaks the mould, one that’s bold, memorable, and unapologetically different. The brand typeface is Tomato Grotesk.