Magnolia Bakery branding

Since 1996, Magnolia Bakery has been one of America’s most cherished bakeshops. Now with a new look and feel by JKR, they are ready to grow their direct to consumer business and expand their retail footprint around the world.

The bespoke wordmark is paired with the motto “welcome to our whimical world”, set in Gatefold. Information is set with Ambit and GT Alpina on the website and billboards.