Battle of the Baddest

Tyson Fury vs Francis Ngannou, billed as Battle of the Baddest, was a professional boxing match between reigning WBC heavyweight champion Tyson Fury and former UFC Heavyweight Champion Francis Ngannou, that took place on 28 October 2023 in Riyadh, Saudi Arabia. The tournament featured various other matches leading up to the main fight which was won by Fury in a controversial split decision.

The branding for the event was set in BRIK and promotional pieces included an AR experience and giant sculptures.