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FONTS IN USE: Rasmus Bold

FONTS IN USE: A beautiful project by Abbas Mushtaq for Leeds Juicery, an exciting new cold-pressed juice based in Leeds, UK with a unique approach and concept behind it's product using Rasmus Bold.

The identity focuses on capturing purity, meditation, health, and the ancient Indian medicinal science of Ayurveda that underpins the process and aura of wellbeing of the company. Equally important is expressing the unique location, local produce and client connection the company strives towards. For memorability across wholesale, delivery and pop-up stalls. This is amplified through hand-written personal elements and a proud Yorkshire tone of voice. This personality combined with the clinical art direction forms a unique relationship.



For the full project click here  | All images copyright to Abbas Mushtaq & Leeds Juicery